Chinese Intelligent Manufacturing Shines in Tokyo: HAKUBA Tires by WANDA TYRE Debut at CYCLE MODE International Bicycle Show
On November 2, 2019, the renowned CYCLE MODE International Bicycle Show grandly opened at Makuhari Messe in Tokyo. As one of the most professional and influential bicycle industry exhibitions worldwide, the event gathers top global bicycle accessory manufacturers, professional buyers and cycling enthusiasts. It serves as a vital platform for displaying cutting-edge industry technologies, promoting bicycle culture and driving the innovative development of the global bicycle industry. WANDA TYRE, a leading manufacturer of bicycle tires in China, made a stunning appearance at the international stage with multiple high-performance tire products under its self-owned premium brand HAKUBA, demonstrating the powerful strength of Chinese intelligent manufacturing.
All core exhibits showcased at the event are independently researched, developed and produced by WANDA TYRE. With 31 years of profound experience in tire manufacturing, WANDA TYRE has built the HAKUBA brand relying on mature production technology, strict R&D systems and innovative development concepts. Focusing on the high-end bicycle tire track, the brand is committed to developing differentiated and high-quality products to empower Chinese tire brands to expand into the global market. At the exhibition, two new high-performance urban bicycle tire models of HAKUBA brand, W3107 and W3108, became the highlights of the booth, attracting widespread industry attention with their excellent performance and sophisticated design.
The HAKUBA W3107 is a professional urban street tire tailor-made by WANDA TYRE. Adopting Wanda’s exclusive high-hardness composite materials, the tire effectively reduces rolling resistance and greatly improves the durability and service life of the tire carcass. Optimized for paved urban road conditions, it delivers a smooth and flexible riding experience, perfectly meeting the needs of daily commuting and urban leisure cycling with outstanding practicality and comfort.
The HAKUBA W3108, another new high-performance tire launched by WANDA TYRE, features three core advantages: stronger grip, superior comfort and lightweight design. With an optimized contact structure, the tire achieves a larger ground contact area and significantly enhanced riding stability compared with traditional products. Its unique oblique block tread pattern balances light weight and shock absorption performance, making it highly suitable for diverse cycling scenarios including touring bicycles and beach bicycles, with stronger adaptability than most similar products on the market.
Benefiting from WANDA TYRE’s solid manufacturing capability and the premium quality of HAKUBA tire series, the brand’s booth maintained high popularity throughout the exhibition. It attracted numerous visitors to experience and recognize the products, while a large number of overseas professional buyers conducted in-depth consultations on product parameters, technical advantages and cooperation solutions. The on-site staff elaborated on the R&D highlights, differentiated advantages and customized service capabilities of HAKUBA tires, fully showcasing the technical strength of Chinese tire enterprises and laying a solid foundation for further international cooperation and market expansion in Japan and beyond.
With over three decades of industry accumulation, WANDA TYRE has always adhered to independent R&D and strict quality control. By continuously optimizing product structure and upgrading core technologies, the enterprise has formed a competitive edge of "offering exclusive products and superior quality". The participation of its self-owned HAKUBA brand in Japan’s top international exhibition is a powerful proof of its technical strength and a crucial step in its global layout.
In the future, WANDA TYRE will continue to increase investment in technological R&D, further develop the high-end and differentiated positioning of the HAKUBA brand. The enterprise will keep launching eco-friendly, cost-effective and high-performance bicycle tires, actively explore the global market, and help Chinese independent tire brands shine brighter on the world stage with the power of Chinese intelligent manufacturing.