Our Vision

Safer, Greener, Smarter Mobility

Founded in 1988, we integrate R&D, manufacturing and global sales to deliver reliable tyres for bicycles, e‑bikes, motorcycles and passenger cars. We aim to be a trusted partner to distributors and OEMs worldwide.

Customer Success

Build long‑term partnerships with distributors and OEMs through consistent quality, dependable supply and responsive service.

Manufacturing Excellence

Advance automation, process control and testing to ensure safety, durability and performance across product lines.

Innovation & R&D

Strengthen compound engineering and tread design to support evolving mobility needs and regional regulations.

Core Values

Integrity • Quality • Service • Talent • Innovation • Efficiency

Integrity
Quality
Service
Talent
Innovation
Efficiency

Strategy

Growth Pillars

Global Markets

Expand distribution and local support across key regions with flexible product mix and certifications.

Sustainability

Promote energy management and responsible materials to reduce environmental impact.

Digitalization

Deploy MES and data‑driven operations for transparent quality and agile production planning.

Partnerships

Strengthen collaboration with suppliers, testing institutes and logistics partners for reliability.

Targets

2025 Objectives

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